Cereals and Europe

Join the discussion about questions on whole grain foods and health messages


Intake of whole grain foods is promoted in dietary guidelines, and regulations about definitions, messages and recommendations related to whole grain foods are evolving. Discussions have been very lively in the US and Canada, and also in some European countries. Now that the EU is developing its own nutrition and health claim directives, there is demand for activating the discussion throughout Europe.

In 2005 AACC International has established a task force to address issues related to the promotion of whole grain food intake: production, consumer communication, recommendations. A summary of this activity is posted on the website of Cereals&Europe, the European section of AACC International. The summary is accompanied by a list of current questions related to the discussed topics.

We invite all interested stakeholders to send feedback, opinions, information and further questions to be taken into consideration within this activity. The input will be presented to a discussion forum during the AACC International Annual Meeting in Hawaii 21-24 September 2008.

The discussion will be continued during an open workshop on 4 November 2008, afternoon in Paris, organised by the Healthgrain project and AACC International/C&E.

Further developments will include another open workshop on Tuesday March 24, afternoon, as a satellite activity to the C&E Spring Meeting 2009 - Whole Grain Global Summit (March 25-27) in Newcastle upon Tyne, UK

An update on the developments will be placed online late September.

Use the contact form on this website or send your comments to info@cerealsandeurope.net

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Cereals&Europe: the European section of AACC International
S. de Rijcklaan 60/22
BE-3001 Heverlee (Belgium)
Tel: +32 16204035
Fax: +32 16202535